A retail shopping centre will perform differently as a property investment when compared to office property and industrial property. The retail property or shopping centre is highly geared to the shifts and changes of the surrounding community and the local economy. On that basis you can look at the retail property and its physical integration into the location it occupies.
Here is a checklist that can be used when assessing the physical aspects of a retail property or shopping centre:
- The exposure of the property to the surrounding neighbourhood should be assessed and viewed. Is the property easy to find in the local neighbourhood? Take a walk around the outside of the property to assess the street exposure and appearance. If you were a customer to the property, is the exposure and appearance of the property appropriate for the image and levels of trade you require?
- Every retail property and shopping centre should be suitably branded so that it is unique and can be referred to by the community specifically and specially. A name for the property can be drawn from market research of the local shoppers in the area. If you do not brand of the shopping centre successfully, the customers will do it for you and it may not be the image you desire. Giving the shopping centre a name is a productive strategy. It makes the property stand alone amongst others in the local area. 레플리카 시계
- Signage on the property and the pylon sign at the entrance to the property should be examined for consistency and common theme. This is another form of retail branding. What you are trying to avoid is the image of uncontrolled signage disrupting the retail message from all the tenancies. When tenants are not conforming to standard signage policies, the visual image that the property presents to customers becomes confused and distorted. This is a common problem with the inexperienced retail property managers and landlords.
- Common area usage and integration to the property function will strengthen or destroy the customer experience. The customer will move through a number of common area key points each time they visit the property. These key points should be addressed and assessed for appearance and functionality. They will normally be the entrance drive ways to the property, the signage, the Car Parks, the entrance doors to the property, the lighting in common areas, the tenant signage, the cleanliness of the property, the open area seating, the food court, and the toilets.